Stephanie Corfee

vibrant, bohemian, and intricate art

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Case Study: Branding + a little extra

September 11, 2013 by StephanieCorfee

 

i want to share a fun branding project with you. Months ago, i was fortunate to receive an email request from a very cool photographer in Alaska, named Leslie. Look at this stunning work she creates!?

We did so many fun elements! She wanted to do a logo,

some pattern for her site wallpaper,

a little initial watermark/favicon,

 

a business card,

and a blog header design with tabs,

We did these projects and had such a great time with them… and time marched on.

About a week ago, i was so excited to see Leslie’s name pop up in my inbox again! She wanted to add a few new “Alska-fied” motifs to her wallpaper pattern, (do you see the narwhal, moose & fox?)

and do some nostalgic, heart-tugging silhouette-style art for her packaging that features her own 2 little girls riding a narwhal; the veritable unicorn of the ocean. (Yes! they are real!) Kids + a fantastical looking creature that hails from the icy waters were just the perfect combination to tell Leslie’s story. Storytelling art is my very favorite kind of art to create! Woohoo!

In doing that piece, we stumbled into an unplanned project that turned out to be really magical. See, i think we both knew that the silhouette/graphic style would match the branding the most….buuuuut.….. a storybook-looking pen & ink illustration of her actual children would be just too special to pass up. Leslie decided to do both.

….and i got to google narwhals…..and draw with a very fine pen for the first time in a very long while.

Thanks so much for trusting me with your vision, Leslie! Helping you build such a special brand just makes my job so worthwhile.

If you would like to work with me on artwork that tells YOUR story…visit my “work with me page” and let’s get to chatting!

Filed Under: branding, case studies, collaborations, commissions, Completed Works, logos Tagged With: branding, custom design, illustration, photographer

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